Delivered the experience for a digital application that allows companies to compare alternative datasets enrich business decision making and spot new opportunities for growth.

The value proposition for Suburbia is in its datasets. The taxonomy had to be flexible . To support this, the user experience for the "query builder" had to be intuitive and flex to support a number of datasets to be added and filtered.

For branding, I used intersecting blocks to play off the compare and contrast of alternative data. Black and white photography is used for hero images to give a real-world setting. This is juxtaposed against the nude and blue tones giving a modern feel.